The Undebt Gift
Instead of getting a giftcard to a store, give a cash gift and state that it must be used to pay down debt on top of what the recipient is already paying on their debt. If they are truly trying to get out of debt, they will appreciate this far more than flowers or DVDs. It doesn't matter how much is given -- it could be $1000 or $15. Just be sure to include a handwritten note that explains that you give them debt relief out of respect for their financial freedom, not pity. Since it is just cash, you have to go that extra mile to make it personally significant. You can still give them another gift, but the debt relief will be a gift of freedom.
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